GEORGE MASON UNIVERSITY
At George Mason University’s University Life, I built the marketing program from the ground up, from campaigns and branded materials to the systems that keep it consistent. My work started at Mason Square and expanded to the Manassas campus.
Foundation
Built marketing from scratch
Brand consistency
Redesigned materials to match university branding
Campus reach
Expanded from Mason Square to Manassas
Shared systems
Created a marketing manual and SOPs
IMPACT REPORTS
Same reporting framework, two campuses, and one regional campus.
WEBSITE DESIGN
Transformed a text-and-link-only website into a visually engaging, easy-to-navigate experience through updated layout, imagery, and brand-aligned design.
Systems & documentation
Marketing Manual and SOPs
I created a marketing manual and standard operating procedures to make the program easier to maintain. These resources brought recurring work into a shared reference for consistent communications.
SOCIAL MEDIA
Stories we tell on Instagram.
I manage the Instagram accounts for University Life Mason Square and Science and Technology Campus.
WordPress · Emma · Canva · Adobe Creative Suite · Excel
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